Sunday, December 13, 2009

Artist Entry #11

Michel Gondry

So this isn’t exactly an artist entry from Rhizome but I thought it might be interesting to talk about Michel Gondry considering he has been brought up on a number of occasions in class. It seems that much of his work has related to project we had been working on. Additionally, michel gondry has several videos on youtube in addition to his music videos, and commercials. I think this artist is extremely accessible to the masses. His work may be seen as commercialized…as he does work for musicians and companies such as levi’s. However, his work still generates great interest because it is unusual and on the artistic side of things and often thought provoking. One thing I’ve noticed after watching several of his music videos is he often uses repetition as a key element. Additionally, he often makes the viewer see one thing and then he changes that element into something completely unexpected. I think these surprises in form are often what’s so captivating about his work. He also uses digital art to enhance the hyper reality and surrealistic nature of much of his work.

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